Article Summary: Prada Group H1 2026 results show €3.05 billion in revenue, up 11 percent, as Prada outpaced Miu Miu in the second quarter. Group net profit fell 15.2 percent as the Versace acquisition weighed on overall profitability.
Prada Group just posted double-digit revenue growth, and the headline number tells only part of the story. Notably, beneath the top line, the group’s two biggest fashion brands moved at very different speeds. Its newest acquisition pulled profitability in the opposite direction entirely.
Prada Group H1 2026 results show net revenue of €3.05 billion for the six months ended June 30. That figure rose 11 percent at current exchange rates and 16 percent at constant rates. Growth accelerated notably in the second quarter. Prada outpaced Miu Miu during that stretch, while the newly acquired Versace weighed on group profitability even as it hit revenue targets.
How Much Revenue Did Prada Group Report in H1 2026?
Prada Group reported €3.048 billion in net revenue for the first half of 2026. Notably, that marked an 11 percent increase at current exchange rates and a 16 percent rise at constant currency. Excluding Versace entirely, organic growth reached 5 percent. Consequently, second-quarter revenue alone climbed 7 percent, extending the group’s momentum after a slower start to the year.
Group Chairman Patrizio Bertelli tied the results to a specific milestone. Notably, WWD reported that Bertelli cited 22 consecutive quarters of uninterrupted organic growth, crediting product excellence and craftsmanship as non-negotiable priorities. Consequently, the group framed this Prada Group H1 2026 results period as continuity rather than a dramatic shift in strategy.
Where the growth came from
The Americas and Asia-Pacific delivered the group’s strongest regional performance. Notably, the Americas extended a growth trajectory built on recent organizational investment. Asia-Pacific growth leaned heavily on Greater China and South Korea, while Japan held steady.
Key Takeaways
- Prada Group reported €3.05 billion in H1 2026 revenue. That was up 11 percent at current rates and 16 percent at constant currency.
- Prada brand retail sales grew 6.3 percent in Q2, outpacing Miu Miu’s 2.6 percent growth in the same period.
- Group net profit fell 15.2 percent to €327 million, as the Versace acquisition weighed on overall profitability.
Why Did Prada Outperform Miu Miu in the First Half?
Prada brand retail sales grew 3.3 percent year-over-year in the first half. That figure then accelerated sharply to 6.3 percent in the second quarter alone. That acceleration came from rising full-price sales and stronger like-for-like performance. Consequently, this Prada Group H1 2026 results period showed the flagship brand pulling clearly ahead of its sister label.
Miu Miu’s retail sales grew 2.5 percent in the first half. That figure held at 2.6 percent in the second quarter, essentially flat between the two periods. Notably, that slower pace reflected a truly tough comparison base. The brand was measured against 40 percent growth in the second quarter of 2025 alone. Middle East sales also contracted 24 percent for the half, further limiting Miu Miu’s topline growth.
A brand still confirming its relevance.
Group CEO Andrea Guerra framed Miu Miu’s performance as consistency rather than weakness. He said the brand’s foundations, built over several years, sustained its relevance and desirability despite that demanding comparison. Therefore, the slower growth read as a high base effect more than a genuine slowdown in demand.
How Did Versace Affect Prada Group’s Profit?
Versace generated €305 million in net revenue for the half, in line with management’s own expectations. However, the brand’s integration weighed heavily on group profitability. Prada Group’s own results statement confirmed that adjusted operating profit fell 14.3 percent to €530 million. That figure included both Versace and currency effects.
Group net profit dropped 15.2 percent to €327 million, down from €386 million in the first half of 2025. Notably, gross profit actually rose to €2.38 billion from €2.19 billion, showing healthy underlying margins even as net profit declined. Net financial debt stood at €693 million at period’s end.
A new creative chapter begins.
Versace’s results arrived just ahead of a major creative change. Pieter Mulier became the brand’s new creative director effective July 1, 2026, arriving after a five-year tenure at Richemont-owned Alaïa, joining a wave of major designer appointments reshaping luxury houses this year. He replaces Dario Vitale, who had briefly led Versace after Donatella Versace’s own transition. She moved to a brand ambassador role after 27 years at the helm. Guerra called Mulier’s arrival the start of a new creative chapter. He said the group was delighted to welcome his talent and vision. Consequently, Versace’s current focus on elevating sales quality over volume growth appears designed to set the stage for that transition.
What Comes Next for Prada Group
Prada Group’s leadership signaled continued investment across product, retail, and communication heading into the second half, extending the same kind of luxury business momentum reshaping ownership structures across the industry this year. Watch for Pieter Mulier’s debut collection at Versace and whether it accelerates the brand’s contribution to group profitability. For the luxury business results and creative-director moves shaping the industry, trust Runway Magazine.
