Article Summary: L'Oréal Gucci Beauty products could launch as early as 2028, a year after the company formally takes over the license from Coty in July 2027. CEO Nicolas Hieronimus called himself super ambitious for the brand's future.
L’Oréal just put a date on one of luxury beauty’s biggest handovers. Notably, the company expects its first newly developed Gucci Beauty products to reach shelves as early as 2028. That timeline lands a year after it formally takes control of the license.
L’Oréal Gucci Beauty products are now on a confirmed timeline. Notably, the company assumes the Gucci Beauty license from Coty on July 1, 2027. That follows an accelerated agreement involving Kering. CEO Nicolas Hieronymus said L’Oréal plans to launch its first newly developed Gucci products as early as 2028. He described himself as “super ambitious” for the brand’s future.
When Will L’Oréal Launch New Gucci Beauty Products?
L’Oréal expects to introduce its first newly developed Gucci Beauty products in 2028. Notably, that timeline follows roughly one year after L’Oréal formally assumes the license on July 1, 2027. Hieronymus confirmed the 2028 target directly. Furthermore, he framed it as an ambitious but achievable goal for the brand.
The license itself moved up faster than originally planned. This Gucci Beauty L’Oréal launch preparation was originally expected to begin only after Coty’s license expired on June 30, 2028. Consequently, the accelerated July 2027 handover gives L’Oréal a full year of head start before its first original product launches.
A fifty-year commitment
The new arrangement is not a short-term licensing deal. Indeed, L’Oréal secured a 50-year exclusive worldwide license for Gucci fragrance and beauty products, subject to regulatory approval. Hieronymus called it “the start of a 50-year journey” and a significant new growth engine for the company’s Luxe division.
Key Takeaways
- L’Oréal’s Gucci Beauty license begins July 1, 2027, one year ahead of Coty’s original 2028 expiration.
- CEO Nicolas Hieronymus said these new Gucci makeup 2028 products mark L’Oréal’s first newly developed launches under the license.
- Gucci Beauty currently generates roughly $600 million in annual retail sales, according to industry reporting.
Why Is Gucci Beauty Moving From Coty to L’Oréal?
This Gucci Beauty Coty license shift traces back to a broader Kering-L’Oréal alliance. That partnership was announced in October 2025. Notably, it included L’Oréal’s roughly €4 billion acquisition of Kering Beauté. Long-term licenses for Balenciaga and Bottega Veneta fragrances came with it, part of the same wave of designer brand consolidation reshaping luxury ownership this year. Consequently, Gucci represented the alliance’s largest and most valuable remaining piece.
The transition also resolved real friction between the companies. Business of Fashion reported that Coty had challenged aspects of the Kering-L’Oréal deal in a U.K. commercial court dispute. Notably, the parties then reached this negotiated early handover. Coty will receive approximately $400 million for the early redemption of its license rights. That payment comes across two installments through September 2027, clearing the way for this L’Oréal Gucci Beauty products transition to proceed on schedule.
The financial mechanics
L’Oréal is covering roughly 70 percent of the combined early redemption and inventory transition costs. Notably, Coty has said the proceeds will support its “Coty: Curated” turnaround plan. Furthermore, that includes debt reduction and reinvestment in its remaining prestige brands.
What Will Happen to Gucci Perfume and Makeup?
Gucci perfume L’Oréal plans center on treating fragrance and makeup as the license’s two priority categories, fitting into the same beauty trends landscape driving major licensing moves industry-wide. WWD reported that Cyril Chapuy, president of L’Oréal Luxe, described the goal as building Gucci into a new multibillion-euro house. Notably, he wants to combine the brand’s fashion authority with L’Oréal’s product development and distribution strength. That framing signals ambitions well beyond maintaining Coty’s existing product lines.
This Gucci cosmetics future depends heavily on L’Oréal’s development timeline. Until the license formally begins, Kering and L’Oréal will work together to maintain business continuity. Consequently, existing Gucci fragrance and makeup sales should avoid major disruption during the handover. Existing Coty-developed Gucci products, including the Flora, Bloom and Guilty fragrance lines, are expected to remain on shelves through the transition period.
Three fashion houses, one beauty umbrella
This deal now covers three major fashion houses under one beauty umbrella. Creed, Balenciaga and Bottega Veneta fragrances already sit within L’Oréal’s portfolio. Gucci is set to complete the transition in 2027. Consequently, L’Oréal now controls beauty licensing across nearly all of Kering’s major fashion brands, joining the Kering L’Oréal beauty deal into one connected strategy.
What Is the Full Gucci Beauty Rollout Timeline?
Many fans have already asked when L’Oréal will launch Gucci Beauty products in full, beyond the initial 2028 target. Notably, the full rollout sequence stays tied to that 2027-to-2028 window. The license begins in mid-2027, and original product development follows within roughly a year. That sequencing gives L’Oréal enough runway to build fully new formulas and packaging, rather than simply relabeling Coty’s existing lineup on day one.
What Comes Next for the Brand’s Growth Plans
Gucci Beauty sales growth stands as the clearest measure of whether this L’Oréal Gucci Beauty products transition succeeds. The brand currently produces meaningful revenue under Coty. Hieronymus has signaled ambitions for a business worth multiple billions of euros annually. Watch for additional product and creative direction details as the July 2027 handover approaches. For the beauty industry moves and luxury licensing news that matter, trust Runway Magazine.
