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Fashion in Music

Fashion in Music – Runway ® – Celebrity Fashion Magazine

by Christine Albano

When the hottest musicians and fashion designers collaborate, the result is nothing short of a marriage made in advertising heaven. The latest example of this creative marketing strategy is the appearance of today’s biggest music icons in spring-summer 2015 fashion campaigns for some of the world’s most couture fashion designers.

“Music and fashion are so closely intertwined,” said Tess Taylor, president of the National Association of Record Industry Professionals. “I think pairing fashion with music is a win-win — if you have the right chemistry.”

“If their style is such an important factor of how they are branded, it’s easy to tie them into the fashion and have the celebrity as the brand ambassador, because they both correlate,” Walker added.

Taylor said the collaboration of music and fashion can exist in a variety of ways – everything from partnering a great fashion brand with an independent artist or pairing an established artist with a new fashion line. It can also involve music icons like Madonna lending her name to a small, fledgling fashion designer to boost the line’s image, or partnering blockbusters like Calvin Klein with Justin Bieber.

“Ten to 15 years ago, a lot of artists wouldn’t touch a commercial with a 10-foot pole – a lot of them thought it was considered selling out to place their music in an ad,” Taylor explained. “Today, they can’t get into the ad agencies fast enough because they see how much money the brand campaigns can make and how pairing music with a product can enhance their careers, put them in front of more people, and gain new fans.”

Taylor recalled Led Zeppelin as one of the first to capitalize on product branding when the trend picked up speed in recent years. The legendary British heavy metal band’s song “Rock and Roll” made advertising history in 2002 when it was heard as the theme song behind the “Breakthrough” ad campaign for Cadillac. The luxury car company’s sales soared because of it, and Led Zeppelin was introduced to a new generation,” she explained. Ross agreed that celebrities and musicians have jumped on the product branding bandwagon in recent years as the trend has become more popular.

“The fashion brands realize that a lot of their target base is plugged into the music industry and artists, so it’s a strong collaboration for both,” Ross said. All that branding can mean a big payday for both parties, she noted. “The brand carefully researches who they’re target audience is, and the artist also researches the brand, so it’s a good fit for them and they are comfortable being a spokesman for the brand,” Ross said. “It’s very much a strong marketing campaign and I see it increasing in the future,” she added.

When the hottest musicians and fashion designers collaborate, the result is nothing short of a marriage made in advertising heaven. The latest example of this creative marketing strategy is the appearance of today’s biggest music icons in spring-summer 2015 fashion campaigns for some of the world’s most couture fashion designers.

“Music and fashion are so closely intertwined,” said Tess Taylor, president of the National Association of Record Industry Professionals. “I think pairing fashion with music is a win-win — if you have the right chemistry.”

Beauty Report RUNWAY Top Products

RUNWAY BEAUTY REPORT:

Honoring David Bowie groupies, bare naked ladies, golden goddesses and an ode to Elizabeth Taylor’s violet eyes. It was all part of the eclectic spirit that emanated from New York to Paris for the recent Spring 2015 collections. The models on the catwalk gave good face and great hair. The season’s best makeup looks took their cue with a sense of defiance and unbridled ease. And while Marc Jacobs sent his models to the runway in shaggy black bobs (again) and bare faced, there were still plenty of whimsical touches. Gilded golden touches on the eyes, a random scribbling from Louis Vuitton and lip colors that could have leapt off the canvas of a Warhol painting, the message states that it’s alright if your makeup is a little imperfect.

LIP PRINT

The lip of the season is highly saturated and looks as though it was painted on by Roy Lichtenstein. The neon orange lip at Tanya Taylor was applied by makeup artist Uzo using a flaming red lip pencil and filled in with a brighter orange in a matte finish, personifying the “crisp, fresh and bold Tanya Taylor woman.” To get the look: Uzo used Nars Playa Dorado Velvet Lip Liner and satin lip pencil in Timanfaya. For everyday or at the office, Uzo recommends you to use a more muted tone.

CRYSTAL CLEAR COMPLEXIONS

This season, the best investment you can make is an appointment with your esthetician. A designer’s and makeup artist’s penchant for freshly washed, well moisturized skin takes precedent over heavy makeup application. To get the look opt for a rich moisturizer like Shu Uemura’s Deepsea Hydrability Intense moisturizing Concentrate. A little bit goes a long way, just a little dab will make your face feel hydrated all day.

DEFINE THE EYE

Whether it’s the aforementioned inky scribblings at Louis Vuitton, Bardot’s bedroom eyes at Diane von Furstenberg or gold dust at Anna Sui, bold black liner or sparkling shadow is the perfect medium to display the graphic looks of the season. Get the look with a bold black felt tip pen like Lancome’s Artliner in Noir, the felt tip allows for a line as fine as Marchesa’s look or as thick as Saint Laurent’s. Smooth Hold Sensational Effects eye shadow in Pose, when applied to the inner corners and the middle of the top and bottom lash lines, is a look that you can’t get wrong.

HAIR-RAISING

The hairstyles of the season took on the same sartorial sprit as the eccentric makeup looks with animalistic streaks, shell shaped up-do’s, boyish Evangelista-esque pixie cuts and slightly unkempt beachy braids. The Mulleavy sisters sent their models to the runway with zebra print hair extensions fastened by Odile Gilbert. “They took two days to hand paint and stamp”, Gilbert said backstage. Though we saw a selection of low maintenance styles, too. The loose tousled braids at Michael Kors were achieved by using dry shampoo and pulling strands from the front and from the braid for a look similar to how you’d style your hair after spending an afternoon poolside at the Soho house. To get the look use Oscar Blandi’s Pronto Dry Shampoo Powder Spray. Use just enough to cloud your vanity and finish with a curling iron.

BRASH BROWS

Your look isn’t complete without the perfect face framing brow and, unless your last name is Delevingne, you might need a little help from an eyebrow pencil or powder. This season brought us bedazzled brows at Rodarte, neon hues by Badgley Mischka, bleached brows at Alexander Wang and glossed at Thakoon. However, going all natural is almost always preferred. Achieving thick, luscious brows start at the root. Assuming that your brows are well taken care of, all you need to do is tweeze the hairs at the bottom. Also, forget about having your brows waxed or threaded within an inch of their life. To get the look, Use Trish McEvoy’s Precision Brow Shaper or Trish’s wax-based brow-grooming pencil.

VMA.s – Costume Outdoes Fashion

Though it is a tenet of contemporary pop culture that fashion is a crucial component of pretty much every awards show under the sun, the MTV Video Music Awards on Sunday proved an exception to the rule.

There were lots of memorable moments, from Taylor Swift and her cool girl entourage (high school, we can’t escape you) to Kanye West’s 2020 presidential declaration, Justin Bieber’s emotional comeback and Nicki Minaj’s calling out of Miley Cyrus, the host. But fashion — which is to say runway-ready garments with some level of carefully calibrated aesthetic ambition — didn’t provide any of them. The designer Jeremy Scott may have been the creative director of the evening, but the emphasis was on costume, and clothes.Indeed, the recent movement toward being naked-while-clothed, begun by Beyoncé and Jennifer Lopez at the Met Gala, was the single biggest trend of the night among the female attendees — whether it was Ms. Minaj in her sheer gold mermaid gown with strategically placed beading by La Bourgeoisie, or Britney Spears in her cut-out metallic gold ultramini, or Chrissy Teigen in her sheer black Marchesa with strategically placed ruffles, or FKA twigs in her sheer corseted Atelier Versace with strategically worn undergarments. (You get the idea.)

If Barely There Black Tie was the unofficial dress code for women, Barely Bothered was the dress code for men, including Mr. West in baggy T-shirt and matching sweats, Big Sean in shredded denim jacket and Pharrell Williams in more denim. The exception was Nick Jonas, head to toe in brown Versace leather.

It was all so extreme, one way or another, that when someone showed up in actual Vogue-like fashion, they looked … well, dull by comparison.

Karlie Kloss in long sleeveless tangerine Louis Vuitton? Nice, but easy to overlook (and Ms. Kloss is normally anything but easy to overlook). Emily Ratajkowski in gyspy-esque Altuzarra? Quietly elegant. Emphasis on the quiet. Hailee Steinfeld in a white Stella McCartney jumpsuit? Vanessa Hudgens in flowing floral hippie-deluxe Naeem Khan? Lovely — for theGolden Globes. Even Cara Delevingne in a star-spangled Saint Laurent mini seemed practically sedate in this context.

The brand names that stuck out did so because their looks were way off their signature style zone: Vera Wang, for example, who made Rita Ora’s lavishly feathered black skirt and peekaboo top, which transformed Ms. Ora into nothing so much as a provocative ostrich, and Atelier Versace, which created three looks for Ms. Cyrus.

To be specific: the jeweled apron-and-silver-strap — you couldn’t really call it a dress; body accessory, maybe? — that Ms. Cyrus wore on the red carpet; the Pepto-Bismol pink lamé pants and matching pasties; and the white cut-away milkmaid-in-space mini-dress that she wore during the broadcast.

They were very Miley, but also totally unlike anything I have seen in a recent Versace collection. In fact, I’d never have guessed the designer if I hadn’t received an email from its office claiming credit.

MIPAP: Prêt-à-Porter Takes Milan

Variety, Internationalism, Trends.

The finest prêt-à-porter fashion returns to Milan from 26 to 28 September 2015.

Once again, MIPAP comes through as the single reference point for the industry, giving operators the opportunity to discover the quality of the most creative and innovative Italian firms along with a healthy representation of the foreign brands debuting the women’s Spring Summer 2016 collections.

Strongly inspired by the tradition of quality of Italian prêt-à-porter, MIPAP brings together the international exhibition offer –which makes up about 30% of the collections proposed – pairing them with superior Made in Italy production and the unique style appreciated worldwide.

While preparations for an exciting, surprising edition continue nonstop, the brands confirming their participation to date include Eklé’, Club Voltaire, Daniela Dallavalle, Elisa Cavaletti, Ean 13, Le Fate, Kontessa, Flo & Clo, Joseph Ribkoff,  Frank Lyman, Bleu Blanc Rouge and Didier Parakian, CR Jewels, Gironacci Arduino, Hats & Dreams, Moretti Moda, Severi Darling, Byba  Bijoux and Eclipse.

With an elegant, exclusive installation which offers high impact, immediately recognisable visibility to the brands present, MIPAP will provide professional visitors spaces devoted to business, as well as relaxing spaces to take a break in between meetings with the companies in the event.

Buyers will discover the variety and quality of a highly selective offer from the world of prêt-à-porter, a careful combination made to offer the most interesting proposals from Italy and abroad: the common thread is quality, which will be evident in the materials, designs and creations of the exhibitors participating. Accessories, complete looks, capsule collections, and complementary products from similar price brackets will be chosen and displayed to suggest innovative outfits.

Use ‘Pillow Talk’ To Connect To Your Long Distance Love

The wristband picks up your realtime heartbeat and transmits it via smartphone app to the other person’s pillow

Each person has a wristband they wear to bed at night and a small speaker which you place inside your pillow case. The wristband picks up your realtime heartbeat and transmits it via smartphone app to the other person’s pillow. Placing your head on your own pillow enables you to hear the realtime heartbeat of your loved one. The result is an intimate interaction between two lovers, regardless of the distance between them.

Pillow Talk is the product that led to the formation of Little Riot. It began life in a slightly different form as a university product of founder Joanna Montgomery in 2010. After being featured on Gizmodo, the project went viral and has since received 1.3m+ views on Youtube and worldwide attention.

Over the last two years we have worked flat out to raise funding and develop Pillow Talk into a commercial product. It has been an incredibly long, difficult and expensive journey but we are almost there! We know you guys have been really patient and we are so grateful for that.

We are really excited that Kickstarter are now accepting projects from the UK. Pillow Talk has been submitted and approved but we have to meet certain criteria before we can launch our campaign. We are in the final phases of product development but should be ready to kick things off soon. Kickstarter will enable us to fund our manufacture and one of the pledges on will be a full pre-order.

When the Kickstarter campaign has ended, you will be able to purchase directly from our online store; this will be in place and ready to go by then.

You can follow the development of Pillow Talk by ‘liking’ our page on Facebook. We’re really keen to hear your thoughts and input – we are, after all, designing this for you – so please get involved and help shape Pillow Talk into a product you will really love.

The DUFL – Changing The Way You Travel For Business

A premium, luxury travel service – a personal valet that simplifies business travel by shipping, cleaning and storing your business attire.

 

DUFL stores your clothing in your personal DUFL closet, and allows you to virtually ‘pack’ by selecting your clothing items from within the app. Once you’ve scheduled your trip, you’ll travel – bag free, and your freshly cleaned and neatly packed clothing will meet you at your specified destination. When you’re ready to head home, schedule a pick up from the hotel and we’ll clean your clothes and have them waiting in your virtual closet, ready for your next trip!

THERE’S A FREE GIFT INSIDE YOUR BAG!
WE CALL IT DUFL BITS.
As a DUFL user, you’ll receive a DUFL Bits promotional product in your suitcase when you travel- no strings attached! Enjoy!
WHY USE DUFL?
DUFL SAVES YOU TIME
Find that 25th hour of the day by eliminating time spent packing, cleaning and managing your bag.
DUFL ELIMINATES HASSLE
Breeze through the airport without worrying about checking or retrieving your bag – or boarding early to secure a spot in the overhead bin.
DUFL GIVES YOU PEACE OF MIND
Track your bag’s whereabouts in the DUFL app at all times.
DUFL IS SAFE AND SECURE
Our storage facility offers 24/7 security with state-of-the-art tracking and inventory systems to keep your items safe.
DUFL CLEANS AND PACKS
Your clothes will be professionally cleaned and stored in your virtual closet and then freshly packed when you schedule a trip.
DUFL MAKES YOUR LIFE EASIER
Your bag meets you at your scheduled destination allowing you to focus on business.
* Actual suitcase may vary.
WHAT MAKES DUFL DIFFERENT?
DUFL is a travel valet service that completely eliminates the need to launder, dry clean, and pack your clothes for every trip. With DUFL, you simply send your clothes to DUFL storage and use your virtual closet to select the items you want to take on each trip you schedule. Your clothes will be there when you get there – professionally cleaned and packed in your DUFL suitcase.

H&M Introduces New Line of Sustainable Denim

This September, H&M will introduce 16 new denim styles made using recycled cotton from textiles collected in the Garment Collecting initiative in H&M stores. The pieces for men, women and kids, are the latest steps toward H&M’s goal towards creating a closed loop for fashion, and will be available in all stores worldwide, as well as online.

“Creating a closed loop for textiles, in which unwanted clothes can be recycled into new ones, will not only minimize textile waste, but also significantly reduce the need for virgin resources as well as other impacts fashion has on our planet,“ says Karl-Johan Persson, CEO of H&M.

The new denim pieces, made from recycled cotton and organic cotton, include for women three styles of jeans, from skinny to distressed ‘girlfriend’ jeans, plus a denim jacket, flared dungarees and a denim jumpsuit. For men, there is a zip-up denim jacket, alongside two distressed slim leg styles, and a pair of joggers in coated denim. There are kids pieces too, including a zip-up hoodie with cute animal ears, along with stretch jeans sequined at the knee, or a street style hooded shirt, with distressed jeans.

H&M wants to create a closed loop for its textiles, in which the fabrics from unwanted clothes can be recycled into new ones. The aim is to reduce the environmental impact of the fashion industry, by limiting waste that goes to landfill and saving on natural resources used in the production of fabric.

Since 2013, H&M customers worldwide have been able to bring unwanted clothes from any brand into its stores as part of its Garment Collecting Initiative. So far, over 14,000 tonnes have been collected globally.

Right now, H&M is able to use 20% recycled cotton from collected clothes, and is investing in new technology to increase this share without losing quality. H&M has a target to increase the number of garments made with at least 20% recycled fabric by 300% compared to 2014.

Debunking 7 Myths Concerning Staying Cool During Summer

Almost no matter where you live, August, known colloquially as “The Dog Days of Summer,” is one of the hottest months of the year. As we enter this year’s Dog Days, most of us are desperate for ways to stay cool. It is not always as easy as it should be, however, because pop culture has fabricated a variety of myths about staying cool that will, in fact, only make you hotter. Whether the myths are in relation to apparel or other lifestyle choices, they should be avoided at all costs. The following list summarizes some of the most prominent myths and debunks them so that you will know better next time you have to beat the heat.

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  1. Flimsy Fabrics Will Keep You Cool – This myth comes from the fact that lightweight fabrics do cool you. It is not sufficient, however, to take a paper-thin cloth, cut arm holes and a neck hole in it, an call it a shirt. Probably the number one cause of feeling uncomfortable during hot days, in fact, is when your clothes press down on your body, thereby hampering your sweat pores from doing their job. Whether the clothing is extremely lightweight or not does not matter if it presses up against your skin when you wear it. So in short, lightweight is great, but flimsy clothes are seldom made with the support they need to give breathing space to your sweat pores.

 

  1. Take a Cool Shower – It makes sense that bathing under some cold water would make you feel cooler when it’s hot, right? Well, in the short term, yes. But experts have found that your body’s internal temperature quickly rises in order to deal with the cold water all around. This means that after you get out of the shower, your blood will be running hot and you will be warmer than ever.

 

  1. Go Sockless – It is extremely popular to wear sandals on hot days. After all, shoes trap the heat coming from your feet, and the cotton socks you have to wear with them are even worse, right? Actually, scientists tell us, open-toed shoes often block the body’s built-in cooling process by allowing dust and other small debris to cover the foot’s sweat pores and blocking sweat from escaping. As there are more sweat glands on the sole of the foot than on any other part of the body, this can cause serious problems. Shoes prevent outside debris from reaching the feet, and socks absorb your foot’s sweat to help your feet feel cool and clean.

 

  1. Drink an Ice Cold Beverage – An ice-cold glass of lemonade is practically synonymous with staying cool in the heat. Like the cold shower, though, too much cold in or around your body often raises your body temperature and makes you feel hotter than before. There is even evidence that shows drinking hot liquids is better for staying cool in the long run, as the heat will jump-start the process by which sweat is produced.

 

  1. Lounge in Front of a Fan – This one is only partially false. A fan is a great way to keep cool, but it also dries out your skin over time. Because of this, it is important to make sure you stay extra-hydrated when you’re in front of a fan.

 

  1. Don some Polyester – Many people figure polyester must be cooler than cotton because professional athletes and frequent gym-goers wear it in action, and they always get hot and sweaty, so the polyester must help, right? The answer is no, not unless the polyester being worn is extremely high quality. Athletes often wear polyester jerseys because the material is resistant to staining, it is more durable than cotton, and it does not shrink in the wash like cotton does. This means the jerseys last a lot longer, which means the organization that provides them spends less money buying new ones. If the polyester is very high quality, it can move sweat away from your body and to the outside of the fabric through a process called wicking. Even the cheapest cotton (and, therefore, absorbent) t-shirts are just as effective at keeping you cool as polyester shirts, though.

 

  1. Wear Black Clothing – In recent years, the rumor has spread that wearing black clothing will keep you cooler by absorbing the light from the sun and your body and hold it in the fabric rather than reflecting it onto your skin. This is just false; the reflected sunlight caused by wearing white will more than make up for any light that black clothing will absorb.

Clothing that is made well enough to keep you comfortable during August is not always easy to find, but quality lightweight clothing lines like VKNagrani designer t-shirts will keep you both cool and stylish during the Dog Days of Summer. Whatever be your choice of fabric, the ultimate rule is to feel comfortable in what you wear and that comes with designer clothing made to make you feel comfortable and stylish.

 

Samsung Unveils Fashion Forward Project

Forces of Fashion Bella Hadid, Xiao Wen Ju, Steven Klein and Samsung come together to unite fashion and technology.

 

Samsung Electronics Co., Ltd., announced their latest fashion collaboration surrounding the new Samsung Galaxy S6 edge+ and Galaxy Note5. To pay homage to the fashion industry’s seasonal collection, Samsung partnered with a range of fashion tastemakers to unveil Samsung’s ahead of the curve smartphones. The creative concept highlights key features such as the dual edge display, improved video and camera system, the creatively-driven S Pen, and fast wired and wireless charging, showcasing the connective power of technology.

 

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The Samsung Galaxy S6 edge+ and Galaxy Note5 are the latest innovations from Samsung. The Galaxy S6 edge+ features a dual edge display offering the ultimate multimedia experience, and the Galaxy Note5 fuels boundless creativity and productivity on-the-go. To introduce these devices, Samsung collaborated with famed fashion photographer Steven Klein and V Agency’s Creative Director Stephen Gan to develop the creative concept behind the lookbook, starring Bella Hadid and Xiao Wen Ju.

When asked about his inspiration behind the lookbook, Klein replied, “Some people think of technology as impersonal, but it is actually highly personal and emotional. Technology, like Samsung’s, connects people like never before. It’s this sense of connection that inspired us to highlight the range of emotions that even something as simple as a text message, photo or phone call can evoke”

Lookbook cover model Bella Hadid, who has a passion for photography and embraced the Galaxy S6 edge+, remarked, “I haven’t seen many tech companies create a campaign that’s this fashion-forward, so I loved being a part of it and bringing fashion and technology together in such a unique way!” When asked about her favorite aspect of the shoot, model Xiao Wen Ju replied, “I particularly loved the attention to detail in the shoot. From the emotions to the intricate styling, the shoot truly reflects the stunning details in the design of the devices.”

 

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As showcased through this lookbook, the fashion and technology worlds are more inextricably intertwined than ever before. Both industries emulate impact and inspire the other, further developing this increasing synergy between these great two cultural forces. Through the creation of this lookbook, Samsung continues its long history of bringing fashion and technology together through innovative collaborations and fashion-forward technology.

The availability and launch timing of both products vary by markets and mobile carriers. Both devices are available globally starting in August 2015. Both have 32GB or 64GB storage options and are available in White Pearl, Black Sapphire, Gold Platinum and Silver Titanium.

The Samsung Galaxy S6 edge+ and Galaxy Note5 lookbook will be available for viewing and download at http://www.samsungmobilepress.com/unpacked2015ep2/Lookbook.

Five Must-Have Beauty Products For The Honeymoon

Gorgeous young lady in a black swimsuit in seawater

It’s probably tempting to pack your entire beauty arsenal for your honeymoon. After all, frizzy hair and blotchy skin have no place on an amazing vacation! But, whether you’re tanning on tropical beaches or backpacking across Europe, it only takes a few of the right products to keep you looking as refreshed as you feel.

Check out the 5 essential beauty products for every honeymoon below!

Sunblock

hampton sun sunblock

It may seem like an obvious choice, but you should protect your skin from damaging UVA/UB rays even if you aren’t traveling to a tropical location. If you’re hitting the beach, make sure you reapply every 80 minutes (and immediately after swimming) to keep from burning. Opt for an easy to use spray version to save yourself a messy hassle on the go.

Continuous Mist Sunscreen, $32 for 5 oz., 

 

 

Soothing Eye Creamsoothing eye cream

Tired eyes from a long flight are a surefire way to ruin honeymoon photos. Pack an eye cream especially for puffiness and dark circles to keep your eyes looking bright and refreshed. This one by Origins has a refreshing tingling sensation and fights bags and dark circles with caffeine from coffee bean, ginseng and magnolia extract.

GinZing Eye Cream, $30 for 0.5 oz., Origins.com

 

 

BB Cream

Beauty Balms or BB Creams combine the benefits of moisturizer, sunblock, foundation, serum and primer in one easy step—it’s no wonder they’re all the rage. For a natural look, just smooth a dime-sized amount evenly over skin after cleansing. For heavier coverage, set with a pressed powder.

Premium Beauty Balm SPF 45, Dr Jart+, $39 for 1.5 oz., Sephora.com

 

Lip Palette

In a perfect world, one shade of lipstick should carry you through your entire honeymoon. But, we know limiting your lip color options is never fun. A lip palette is sleek enough not to clutter your makeup bag, but still gives you a wide range of colors and textures to choose from. A neutral gloss will keep your lips moisturized on a long plane ride, while a more saturated red is perfect for a night on the town. Feeling creative? Mix colors to create your perfect shade.

Rouge Artist Lip Palette, $39, 

 

Dry Shampoo

klorane dry shampoo

You may not have time to wash and style your hair between your daytime honeymoon adventures and dinner. Even if you’ve mastered the at-home blowout, a foolproof dry shampoo can save you a lot of time. This one from Klorane leaves hair bouncy and lasts for hours. To apply dry shampoo, spray 10 inches from your hair, focusing on the roots. Leave on for two minutes or so, then brush the powder through your hair. Pro tip: A little bit of this goes a long way, so use sparingly!

Dry Shampoo with Oat Milk, $9 for 1 oz., Klorane, DermStore.com

H&M Launches Beauty Line This Fall

H&M Fall Launch | RUNWAY

The launch will hit the stores this fall with a full range of make-up as well as haircare, bodycare and beauty tools.

 

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The launch comes at a time when make-up is more important than ever for personal style, whether the look is natural, classic or fashion-forward. There will be new, dedicated beauty areas in the stores to help customers experiment with trends and develop a look that’s all their own.

“We are very excited to have ‘fashion for the face’ on offer at H&M. It’s an opportunity to be inventive, creative and to have fun with colours”, says Sara Wallander, concept designer at H&M Beauty.

 

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There will be over 700 beautifully packaged make-up products in the range at launch time, with seasonal drops of new and limited edition colour collections.  The range, which will replace existing beauty products at H&M, will also include two subsidiary collections:  a premium beauty line and a conscious range of Ecocert-approved sustainable products.