Article Summary: The science of Coolway explores the innovative hair care technology behind one of the beauty industry's most effective and beloved professional hair smoothing and strengthening treatment systems.
Coolway battles this science. Spending over fours years in the lab, the company developed a one of kind styling product that uses AminoLock Mab. This interlocks proteins deep within the cuticle to set and hold your smoothing style as you dry your hair. As a result you get smooth, strong and healthier hair! Applying Coolway True Smooth is a simple procedure. You just spray Coolway on towel-dried hair and comb evenly throughout, then you blow-dry your hair to activate it and smooth your hair with a brush or comb. In addition to True Smooth, Coolway offers Shampoos, Conditioners, Boost Repair Masks, and Glow Finishing Oil. Coolway is made with non toxic ingredients and can be used on your treated hair. It will not destroy the underlying structure of your hair and you can use it in addition to other products that you might use. Coolway was the Beauty Award winner in OK! 2012 and Best of Beauty in Allure 2012. Now who said learning science was not fun?
By Tatyana Soto for Clarissa International Media Group
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