Article Summary: Seoul Fashion Week Spring 2027 opened across two landmark venues, DDP and Lotte World Tower, with Kimhekim's 10th anniversary show and a new Adidas Stan Smith collaboration leading the lineup.
Seoul Fashion Week Spring 2027 Begins: The Runway Shows to Watch
Runway Magazine Editorial Team
Seoul Fashion Week 2027 just opened across two of the city’s most iconic landmarks. The event is expanding well beyond its usual runway format this season.
Seoul Fashion Week’s Spring/Summer 2027 edition runs September 1 through 6 across Dongdaemun Design Plaza and Lotte World Tower in Jamsil. The dual-venue format marks a significant expansion for the event, pairing traditional designer runway shows with public-facing brand presentations and shopping activations.
This expansion matters because it signals Seoul Fashion Week’s growing ambitions on the global stage. Furthermore, the new venue pairing gives the event both an industry-facing side and a genuinely public festival dimension.
When Is Seoul Fashion Week Spring 2027?
The event runs from Tuesday, September 1, through Sunday, September 6. Dongdaemun Design Plaza remains the anchor venue for high-end designer showcases and business-to-business commerce, hosting 17 runway shows, eight brand presentations and a trade show featuring 97 labels. Lotte World Tower’s World Park hosts the newer, public-facing contemporary brand shows and cultural activations.
According to the Korea Herald, the 2027 spring-summer edition centers DDP’s role as a fashion business hub while using the Lotte World Tower partnership to bring shopping, K-culture and hands-on experiences to everyday visitors. Seoul Fashion Week Spring 2027 organizers are positioning this dual-site structure as a template for future seasons.
Which Designers Are Showing at Seoul Fashion Week?
Kimhekim opened the week with an outdoor runway show at Lotte World Tower, celebrating the brand’s 10th anniversary with a collection titled “Seoul Light.” Designer Kim In-tae launched the label’s international career at Paris Fashion Week in 2019, and this show revisits the brand’s archive for the milestone celebration. Lie Sang Bong, Caruso, LIE, DOUCAN and HOLYNUMBER7 also anchor the DDP designer lineup this season.
Contemporary labels take over the Jamsil runway later in the week, with a solo show from Dunst, which now works with roughly 100 buyers across 30 countries. Per the Korea Times, a joint runway from General Idea, EBM and Mahagrid follows, introducing live shopping features directly into the show format.
What Is the Adidas Collaboration at Seoul Fashion Week?
Adidas is officially collaborating with Seoul Fashion Week this season through an interactive exhibition at World Park, spotlighting the brand’s Stan Smith sneaker ahead of a full-scale 2027 rollout. Kimhekim selected the Stan Smith as a key silhouette for its anniversary collection, giving the sneaker fresh styling within a genuine runway context rather than a standalone product drop.
Runway pieces throughout the week also carry QR codes linking directly to Lotte Department Store’s online mall, letting viewers purchase looks immediately after seeing them on the runway. That see-now, buy-now format extends across both venues this season. The event also includes an NCT flea market celebrating the K-pop group’s 10th anniversary, with proceeds from stage costumes and memorabilia going to charity. Runway will track the strongest collections and runway images as the week continues to unfold. For more of this season’s biggest global runway coverage, visit Runway Magazine’s fashion weeks coverage, and for more international fashion week context, see Runway’s Paris Fashion Week attendee guide.
