Recap – Audi Celeb Super Bowl Party

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Article Summary: Recap of the Audi Celebrity Super Bowl Party captures the most extraordinary and talked-about moments from one of the season's most glamorous and widely


Audi kicked off Super Bowl weekend with an exclusive cocktail party held in the penthouse at the W Hotel South Beach. Celebrity guests including Jessica Alba, Taylor Lautner, Hilary Swank, Kate Walsh, Kellan Lutz, Rob Lowe, Lance Bass, Osi Umenyiora (New York Giants), and Chad Henne (Miami Dolphins) all in town for the big game, gathered for a celebration of Audi’s 2010 Super Bowl ad, a tongue-in-cheek spot with an updated classic song by Cheap Trick featuring the eco-friendly A3 TDI.

The celebrity guests stayed dry in the rain as they arrived in Audi Q7 TDI clean diesel SUV’s.

Highlights from the evening include:

-Rob Lowe and his sons got pumped for the Colts with Taylor Lautner and his family. The two groups love to watch games together and are excited for a guy’s weekend.

-Jessica Alba is pulling for the Saints! Her father has been a longtime Reggie Bush fan, and she’s excited to cheer for him at the big game. She also reflected on the joy of experiencing Miami through her daughter Honor’s eyes, who joined her parents for the trip but will not be at the stadium.

-Kate Walsh and Hilary Swank joked about the texting war they battled out earlier in the airport to see who could type the fastest. Hilary swore she could create texts with her eyes closed without any mistakes.

Lance Bass was among the celebrity guests at the event; RUNWAY later spoke with him in a full Lance Bass interview about fame, radio, music and life after *NSYNC.

Runway Magazine Editorial Team
Runway Magazine Editorial Teamhttps://runwaylive.com
Freelance articles written by the editors of Runway Magazine. With over 200 years of combined experience covering luxury fashion, beauty, high-end lifestyle, and pop culture, our team delivers authoritative, insightful commentary on the trends shaping 2026. Every piece is crafted by seasoned fashion and lifestyle editors who prioritize depth, cultural context, and forward-looking analysis.

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