Bee venom has been named by JWT Global Trend Analysts as the “number one beauty trend of 2013,” and is used by celebrities like Kate Middleton and Victoria Beckham to obtain flawless skin. The Purified Bee Venom used by Manuka Doctor is raw bee venom that has been purified in a sustainable and bee-friendly way. All impurities are removed, which creates more potent venom. Manuka Doctor describes their products as, “naturally inspired, scientifically enhanced,” which means that they use scientific research to better the preexisting qualities of natural ingredients.

Manuka Doctor products are divided into three primary lines: ApiNourish, ApiClear, and ApiRevive. Each product is created to serve a specific skin problem, whether it be dry skin, blemishes, or excess oil. ApiNourish, claims to protect and moisturize the skin by relying on the skin regenerating qualities of bee venom and the moisturizing qualities of Manuka honey. ApiClear relies on the antibacterial properties of Purified Bee Venom, and is geared toward those looking for a solution to acne. Lastly, ApiRevive is used to restore skin with its natural ingredients. Best sellers include Foaming Facial Cleanser, Skin Serum, and Facial Moisturizing Lotion from Manuka Doctor’s ApiClear line, and Rejuvenating Face Mask and Rejuvenating Skin Cream from Manuka Doctor’s ApiNourish line.

Manuka Doctor products only recently became available in the United States, and can be purchased online at ManukaDoctor.co

Why Bee Venom Became a Beauty Trend

Bee venom entered the luxury skincare conversation during the early 2010s as beauty brands searched for unusual ingredients that could stand apart in an increasingly crowded anti-aging market. This RUNWAY archive article documented that moment in 2013, when trend analysts were highlighting bee venom and celebrity beauty coverage helped turn the ingredient into a recognizable talking point.

The original story focused on Manuka Doctor and its purified bee venom formulas. The brand positioned the ingredient within products described as naturally inspired and scientifically enhanced, pairing bee-derived materials with conventional cosmetic formulation. The appeal was easy to understand: bee venom sounded rare, biologically active and far more provocative than another familiar moisturizer or serum.

What Bee Venom Skincare Was Promising

Products in this category were commonly marketed around the appearance of smoother, firmer or more youthful-looking skin. Those cosmetic claims helped create the “bee venom facial” idea that circulated through beauty media. However, a trend label should not be confused with proof that every marketing claim has been clinically established. Cosmetic formulas can differ substantially in concentration, supporting ingredients and testing, so the performance of one product cannot automatically be applied to the entire category.

That distinction is especially important when revisiting historical beauty coverage. What made bee venom significant was not only the ingredient itself, but the way beauty marketing increasingly combined natural-origin language with laboratory-driven formulation and celebrity visibility. That formula is now common across premium skincare launches.

How to Read the Trend Today

Bee venom remains an interesting case study in how an unconventional ingredient can move from novelty to mainstream beauty conversation. Consumers considering any bee-derived topical should read the ingredient list carefully and treat dramatic anti-aging language with appropriate skepticism. Anyone with a known sensitivity or allergy to bee products should seek appropriate professional guidance rather than experimenting casually.

For current ingredient reporting, launches and treatment trends, visit RUNWAY’s Skincare coverage.

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The history of Skin & Co Roma dates all the way back to 1911, when Sabatino and Giuseppina Balestra began producing and selling hygiene products, oils and more in Umbria, a region in central Italy located between Rome and Florence. The Balestra family sought to supply their customers with products delivered straight from their farm with the philosophy to “provide the freshest products, while preserving their lands.” Three generations later, Skin & Co Roma maintains this same philosophy. Gabriel Balestra, Skin & Co Roma’s Executive Director and great grandson of founders Sabatino and Giuseppina Balestra, notes that Skin & Co has been “a family owned and managed business for the past over 100 years,” and asserts that the company’s philosophy has not strayed from its original state. “All our products and all of our extracts come from nature, so we sort of have to give back,” he says.

Skin & Co claims to use nothing in their products that could harm the environment, leaving parabens and sulfates out. The same recipes that were created decades ago form the basis for Skin & Co products today.

“The majority of our ingredients are all-natural or from organic origins,” says Balestra.

Skin & Co Roma sells products that cater to the face, body and hair including moisturizers, toners, cleansers, and travel products. The company’s two main product lines are Sicilian orange and truffle, the company’s signature ingredient.

“The truffle is our anti-aging line and our more expensive product just because of the rare extracts it contains,” says Balestra.

Other products include ingredients like rosemary, lavender, olive oil and honey. And despite Skin & Co Roma’s growing international following, most of these ingredients are still grown in the Mediterranean area.

Today, Skin & Co Roma products are distributed in three continents. They are available via The Shopping Channel, Dermstore.com, and Henri Bendel in New York, as well as direct from the Skin & Co Roma website. For more information or to purchase Skin & Co Roma products, visit http://skinandcoroma.com/.

More from RUNWAY: Italian company Skin Co Roma Mixes Nature with Beauty  |  Explore BEAUTY

Boasting an extensive list of natural ingredients, it is evident that Italian company Skin & Co Roma believes that nature and beauty go hand in hand. They provide customers with hair, skin and body products, as well as aromatic candles, all of which contain ingredients extracted directly from elements of nature.

The history of Skin & Co Roma dates all the way back to 1911, when Sabatino and Giuseppina Balestra began producing and selling hygiene products, oils and more in Umbria, a region in central Italy located between Rome and Florence. The Balestra family sought to supply their customers with products delivered straight from their farm with the philosophy to “provide the freshest products, while preserving their lands.” Three generations later, Skin & Co Roma maintains this same philosophy. Gabriel Balestra, Skin & Co Roma’s Executive Director and great grandson of founders Sabatino and Giuseppina Balestra, notes that Skin & Co has been “a family owned and managed business for the past over 100 years,” and asserts that the company’s philosophy has not strayed from its original state. “All our products and all of our extracts come from nature, so we sort of have to give back,” he says.

Skin & Co claims to use nothing in their products that could harm the environment, leaving parabens and sulfates out. The same recipes that were created decades ago form the basis for Skin & Co products today.

“The majority of our ingredients are all-natural or from organic origins,” says Balestra.

Skin & Co Roma sells products that cater to the face, body and hair including moisturizers, toners, cleansers, and travel products. The company’s two main product lines are Sicilian orange and truffle, the company’s signature ingredient.

“The truffle is our anti-aging line and our more expensive product just because of the rare extracts it contains,” says Balestra.

Other products include ingredients like rosemary, lavender, olive oil and honey. And despite Skin & Co Roma’s growing international following, most of these ingredients are still grown in the Mediterranean area.

Today, Skin & Co Roma products are distributed in three continents. They are available via The Shopping Channel, Dermstore.com, and Henri Bendel in New York, as well as direct from the Skin & Co Roma website. For more information or to purchase Skin & Co Roma products, visit http://skinandcoroma.com/.

More from RUNWAY: Italian company Skin Co Roma Mixes Nature with Beauty  |  Explore BEAUTY