10 Best Black Friday & Cyber Monday 2025 Beauty Sales

Black Friday and Cyber Monday 2025 beauty sales will arrive fast, and planning early can truly pay off. Because deals span skincare, makeup, hair, and fragrance, the options may feel overwhelming. However, with a bit of strategy and a clear wish list, you can save big while avoiding impulse buys.

Below, you’ll find the 10 best sales to watch, plus smart tips for building a cart that actually serves your routine.

1. Ulta Beauty: Best for All-Around Value

Ulta’s Black Friday and Cyber Monday 2025 beauty sales are expected to cover almost every price point. Since they carry drugstore and prestige brands together, you can shop everything in a single haul.

Historically, Ulta has offered up to 50% off select skincare, makeup, and hair tools. In addition, many gift sets are discounted even further. Because the sale usually runs both in-store and online, you can choose whichever shopping style you prefer.

For the best value, start with their famous “Beauty Steals.” These are limited-time, daily deals that often include high-end serums, mascaras, and curling wands.

2. Sephora: Best for Prestige Beauty Lovers

If you love luxury formulas, Sephora’s Black Friday and Cyber Monday 2025 beauty sales should sit at the top of your list. While everyday discounts there can be rare, this weekend tends to bring serious markdowns.

You can usually expect sets featuring skincare minis, full-size mascara and liner duos, and fragrance discovery kits. Moreover, many brands add exclusive value sets that are only sold during the holiday season.

Therefore, it’s wise to bookmark your favorite high-ticket items, like retinol treatments or premium hair masks. Once the sale goes live, you’ll be ready to check out quickly before stock disappears.

3. Target & Drugstore Retailers: Best Budget-Friendly Buys

Because not everyone wants to splurge, mass-market retailers deserve a spot in any Black Friday plan. Target, Walmart, and major drugstores typically roll out generous beauty promotions.

During this weekend, you’ll see discounts on popular cleansers, moisturizers, lipsticks, and hair care staples. In addition, many retailers offer gift card bonuses when you hit certain spending thresholds.

Consequently, you can stock up on daily essentials like micellar water, body lotion, and shampoo without draining your wallet. Just be sure to compare online prices with in-store deals, since they can differ.

4. Cult-Favorite Indie Brands: Best for Hidden Gems

Although big-box stores dominate headlines, cult-favorite indie labels should not be ignored. Many smaller brands use Black Friday and Cyber Monday to run their largest sales of the year.

You’ll often find 25–40% off sitewide, which feels significant for formulas rarely on sale. These can include niche fragrance houses, minimalist skincare brands, and clean makeup lines.

Because inventory is usually limited, sign up for email or SMS alerts a few weeks before the holiday. That way, you’ll be notified the moment early access or presale codes drop.

5. Department Stores: Best for Luxury Fragrance Deals

Major department stores regularly join Black Friday and Cyber Monday 2025 beauty sales with strong fragrance offers. Since they carry designer and niche scents, the savings can be impressive.

Frequently, you’ll see value sets that bundle a full-size perfume with a matching body lotion or travel spray. Additionally, many stores provide exclusive gift-wrapping or bonus samples.

Therefore, if you plan to purchase fragrance gifts, this weekend is ideal. Just remember to check return policies, because scent can feel very personal and subjective.

6. Direct-to-Consumer Skincare Sites: Best for Routine Overhauls

If you’re ready to upgrade your skincare, direct brand websites should be explored. Labels focused on science-driven formulas often mark down entire ranges during the holiday weekend.

Because they control their own promotions, sitewide codes are common. You might also see tiered deals, where larger orders unlock higher discounts or free products.

To avoid wasting money, review your current routine first. Then, target specific gaps, such as missing antioxidants, gentle exfoliants, or richer night creams for winter.

7. Haircare and Tools: Best for Big-Ticket Savings

Certain beauty tools rarely go on sale outside of Black Friday and Cyber Monday. Curling irons, blow-dry brushes, professional flat irons, and high-powered hair dryers can all see major markdowns.

Moreover, salon-quality shampoos, conditioners, and masks are often bundled into discounted sets. Because hair tools last for years when cared for properly, this weekend can be a smart time to invest.

Before buying, read reviews and compare wattage, temperature control, and warranty details. That way, you’ll choose a device that truly matches your hair type and routine.

8. Subscription Boxes: Best for Discovery and Value

Beauty subscription boxes frequently join the holiday action with limited-edition bundles and discounted plans. Since boxes can feel like a curated sampling service, they work well for beauty explorers.

On Black Friday, subscriptions may offer your first box at a deep discount or add bonus full-size items. Additionally, some brands release one-time holiday boxes packed with premium products.

However, always scan the product list carefully. You’ll want at least a few items that genuinely fit your preferences and skin or hair needs.

9. Clean and Sustainable Beauty: Best for Conscious Shoppers

Shoppers who prioritize ingredients and sustainability will still find plenty of deals. Many clean beauty brands participate in Black Friday and Cyber Monday 2025 beauty sales while highlighting eco-minded practices.

Expect markdowns on refillable packaging, low-waste accessories, and vegan formulas. Furthermore, some companies donate a portion of sales to environmental or social causes during this period.

Consequently, you can align your savings with your values. Just verify certifications, ingredient lists, and recycling programs before you commit.

10. Brand Bundles and Gift Sets: Best for Gifting (and Stocking Up)

Finally, do not overlook brand-created gift sets. These bundles often deliver the highest per-product savings, especially across skincare and makeup.

Sets usually combine bestsellers with complementary products, offering a full routine in one package. In addition, they tend to feature limited-edition shades or seasonal scents.

Therefore, they work beautifully as gifts, yet they’re also perfect for restocking your personal stash. Just confirm that sizes and shades match what you’ll realistically use.

Smart Strategies for Shopping Black Friday and Cyber Monday Beauty

Because so many promotions run at once, a bit of preparation can prevent regret. First, create a prioritized wish list that separates “need” from “nice to have.” Next, subscribe to newsletters from your top retailers and favorite brands.

Then, as teasers roll out, compare offers and note which days feature the best doorbusters. Finally, set a spending cap and stick to it, even if the discounts look tempting. By approaching Black Friday and Cyber Monday 2025 beauty sales with a plan, you’ll secure meaningful upgrades