Article Summary: Altaroma Rome Fashion Week 2011 delivers one of Italy's most extraordinary and celebrated alternative fashion events showcasing the remarkable creative
The main event organized by Altaroma is AltaRomAltaModa, which coincides with the two annual appointments of Roman fashion week, in January and in July. Countless occasions for meetings between historic Italian fashion maisons and new international creative and production realities. A week of appointments, not only runway shows but ‘never-seen-before’ unique locations at which to experience the unique synergy between design, art and fashion.
The promotion of fashion as an inherent value of Made-in-Italy and Italian Style throughout the world: Altaroma serves as the spokesperson for style, history and innovation. The driving force behind Italian haute couture whose scouting activities, targeted at new generations, pave the way for future prospects on the international stage, open to dialogue and a collaborative action with opinion leaders and the world of culture and art through collaboration with the institutions.
Tradition serves as a foundation on which to build research, the emphasis on training through collaboration with fashion schools, the scouting of new designers based on support and exposure and lastly sustainability, thanks to international partnerships with ITC ( International Trade Center), the technical cooperation agency of the United Nations.
