Philippine Leroy-Beaulieu Fronts Lady Gaga’s Provocative Haus Labs Campaign

Philippine Leroy-Beaulieu Fronts Lady Gaga’s Provocative Haus Labs Campaign

Runway Magazine Editorial Team

Philippine Leroy-Beaulieu Haus Labs casting just gave beauty advertising a genuinely different face. The brand skipped the usual twenty-something model entirely.

Haus Labs named French actress Philippine Leroy-Beaulieu the new face of its “We Love Concealer” campaign, spotlighting the brand’s bestselling Triclone Skin Tech Concealer. The 63-year-old Emily in Paris star fronts a provocative campaign film that opens like a classic beauty ad before evolving into something considerably more playful and self-expressive.

This casting matters because it directly challenges beauty advertising’s usual age limits. Furthermore, it arrives while Leroy-Beaulieu is shooting her final scenes for Emily in Paris, giving the campaign a natural cultural tie-in.

What Is the Haus Labs “We Love Concealer” Campaign?

The campaign film begins conventionally, with Leroy-Beaulieu reclining in bed. It then shifts direction entirely once she picks up a paintbrush, moving toward a bolder, more surreal visual language. Campaign headlines read “For sexy skin” and “The concealer with the je ne sais quoi,” leaning fully into the provocative tone.

The project follows Haus Labs’ earlier “We Love Foundation” campaign, which starred founder Lady Gaga herself. Haus Labs concealer messaging this time centers squarely on Leroy-Beaulieu’s presence, using her established reputation for confident, boundary-pushing style to carry the entire campaign.

Who Is Philippine Leroy-Beaulieu?

Leroy-Beaulieu plays Sylvie Grateau in Emily in Paris, a role she’s held since the Netflix series premiered in 2020. She’s built a screen career spanning more than 50 films since her 1983 debut, and she’s become known off-screen for equally fearless red carpet choices. Philippine Leroy-Beaulieu beauty moments have repeatedly made headlines, including a sheer, nipple-baring lace minidress she wore to the show’s Season 5 premiere in Paris.

According to Harper’s Bazaar, Leroy-Beaulieu has also walked runways herself, including L’Oréal Paris’s Spring/Summer 2026 womenswear show during Paris Fashion Week. Emily in Paris beauty coverage has increasingly highlighted her as a style authority in her own right, distinct from her on-screen character. Haus Labs’ chief brand officer, Katharina Korbjuhn, described the appeal directly: “Philippine is the epitome of French Chic, something women globally aspire to. It is that ‘je ne sais quoi’ that relates to Haus Labs, defining beauty as a state of mind.”

What Makes the Triclone Skin Tech Concealer Special?

The Triclone Skin Tech Concealer offers medium, buildable coverage with a natural finish, built as a skincare-makeup hybrid rather than a traditional cosmetic. Haus Labs Triclone Concealer formulas include niacinamide for brightening and fermented arnica to reduce redness and irritation, positioning the product as treatment-forward rather than purely coverage-focused.

Leroy-Beaulieu described her own connection to the brand’s philosophy in a statement. “I’ve always believed that confidence comes from embracing who you are and allowing yourself to evolve, rather than trying to fit into a certain idea of beauty,” she said. “Haus Labs celebrates that same sense of individuality and self-expression, which is why this campaign felt so meaningful to me.” Haus Labs ageless beauty messaging now extends across both digital and retail storytelling, with the brand positioning the campaign as evidence that makeup functions as a form of artistry rather than concealment alone. Runway will track how this campaign performs as it rolls out across Haus Labs’ retail partners. For more of this year’s biggest celebrity beauty launches, see Runway’s Estée Lauder Glimmer coverage and Runway’s Huda Beauty setting powder coverage.