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Introducing the Universe Bra™

Introducing the Universe Bra™

The World’s First Snap Bra and the First True Evolution of the Bra in Generations

The socially oriented Universe Bra, the first ever snap bra, is a multi-way garment that transforms between classic, halter, cross-back, free-people back, and racer back styles. Launched today on Kickstarter, Simply Me’s Universe Bra has a signature red bra cup lining, and comes with an extra set of red bra straps that provide additional style options while showing-off the wearer’s support for women’s equality. The product will retail for $65, significantly lower than the approximate $250 that five separate similar style bras cost.

The revolutionary and proprietary feature – a snap – connects the bra straps and back band to allow quick and easy transitioning for all variety of wardrobe needs. The removable snap bra straps can be adjusted on the front of the body to maximize support and comfort. When changing from a classic style to a cross-back, free-people back, or racer back, the straps naturally pivot from the snap design, creating a comfortable experience by eliminating pulling on the upper body or distorting of the bra shape.

Simply Me founder Simeon Dacumos takes a stance of “no discrimination” in his designs, emphasizing that his target market is not limited to one particular type of woman. “A bra doesn’t discriminate, neither do we. We provide a clean canvas for a woman to imagine herself in the product without the hindrances of whether they ‘fit’ the preconceived brand image,” explains Dacumos.

Each Universe Bra comes inside a satin drawstring bag perfect for travel. All product is shipped within a high-quality custom box for stylish home storage or gift giving.

Features:

  • Style/Fit: Demi cup
  • Proprietary snap design adorned with Simply Me’s iconic heart-in-heart logo
  • Removable snap bra straps in signature red
  • Snap back band
  • Signature red bra cup lining
  • Snap hardware
  • Embossed heart-in-heart logo connecting the two bra cups
  • Hygienic strip lining

About Simply Me™:
A San Francisco based firm founded by the “Bra Doctor” Simeon Dacumos, Simply Me is a community of women and men who believe in women’s empowerment. One Womb™, Simply Me’s social movement, is breaking down the objectification of women by upholding the value that we all come from one womb, our mother’s.

Every bra sale will contribute resources towards education, and raise the standard of living for women throughout the world. Further details available: https://universebra.com/pages/universe-bra-benefits

Karlie Kloss Shines As Swarovski’s New Brand Ambassador

Karlie Kloss Shines As Swarovski's New Brand Ambassador

A fashion and lifestyle inspiration, a savvy digital personality with the Klossy YouTube channel, the brains behind the Kode With Karlie scholarship and a philanthropist business woman with Karlie’s Kookies: Kloss is so much more than a supermodel. Her many inspiring facets reflect the Swarovski brand, with its collections designed for women ready to shine, and make their everyday extraordinary. Karlie Kloss commented: “It’s an honor to join the Swarovski family and to be part of the brand’s long history of bringing elegance to women through brilliant, unique designs.”

Kloss is a natural fit for Swarovski, as Nathalie Colin explains: “Karlie is someone young women look up to – her use of social media makes her accessible to a broad audience. As a brand, accessibility has always been part of our DNA, and we take every opportunity to get closer to our consumers. Karlie has an innate understanding of the digital world; we can’t wait to leverage her creativity to share inspiring stories about our jewelry and capture those emotional moments in life. The whole team is already in love with her!”

To open up this new chapter together, Karlie and Swarovski created a quirky video, unveiling today on Swarovski’s social media channels, which lets Karlie’s personality really shine. The supermodel is captured in a natural and casual mood, getting familiar with how to pronounce the name of the brand, one of web users’ most frequently asked questions.

“We learned through Google search insights that the pronunciation of our brand name is actually in the top 3 global search topics for Swarovski. We saw this as an opportunity to address the question that many have on their minds, and with a little help from Karlie we developed dedicated content for Youtube to capitalize on the search demand,” said Yelena Aschberger, Vice President Digital Communication, PR & Events.

Now that she’s mastered it, Karlie is putting the call out to show the world how to say “Swarovski.” The new #HowYouSayit social campaign will encourage participants to share a video pronouncing the name of the brand on Instagram. Swarovski will then collect the videos together at www.swarovski.com/howyousayit as a fun, inclusive way to help fans master the pronunciation. At the end of the campaign, Karlie might just thank one lucky participant personally.

Karlie will continue to bring her captivating personality and inner shine to Swarovski’s fashionable and contemporary universe throughout the season.

Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, Swarovski designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewelry, accessories and lighting. Now celebrating its 121st anniversary and run by the fifth generation of family members, Swarovski Crystal Business has a global reach with approximately 2,680 stores in around 170 countries, more than 26,000 employees, and revenue of about 2.6 billion euros in 2015. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2015, the Group generated revenue of about 3.37 billion euros and employed more than 30,000 people. The Swarovski Foundation was set up in 2012 to honor the philanthropic spirit of founder Daniel Swarovski. Its mission is to support creativity and culture, promote wellbeing, and conserve natural resources.

SOURCE Swarovski
http://www.swarovskigroup.com

Britney Spears opens Billboard Music Awards

Britney Spears opens Billboard Music Awards

Britney Spears opens Billboard Music Awards

LAS VEGAS, May 22 (UPI) — Pop music star Britney Spears opened up Sunday’s Billboard Music Awards show by performing a medley of some of her biggest hits.

The 34-year-old singer doffed a red, glittery jacket to reveal a matching bikini and danced around the stage in sky-high, crimson boots as she sang “Work [Expletive],” “Womanizer,” “I Love Rock ‘n’ Roll” and “I’m a Slave 4 U.”

The electrifying number also featured pyrotechnics and a flock of sexy, male dancers, as well as Spears straddling a giant guitar and grinding on a stripper’s pole.

Earlier in the evening, Spears wore a sheer, short, black-lace frock with a train on the Billboard Awards red carpet.

The ceremony is airing on ABC from Las Vegas. It is being hosted by Ludacris and Ciara. Other performers included Justin Bieber, Meghan Trainor and Shawn Mendes.

LA Guns – RUNWAY exclusive

LA Guns - RUNWAY exclusive

First of all, welcome back to Los Angeles, it was great seeing you at the Whisky in LA this summer..

KENNY KWEENS: Thank you. It was a great show and it’s always fun to play a home town show.

HOW DID THE LAST TOUR GO?

KENNY KWEENS: The tour went great. We are a like a well oiled machine and it feels awesome. We tour pretty nonstop through-out the year, so we don’t leave many stones unturned. We like to play all the festivals that our schedule will allow us to do and we like to hit not only the big cities, but the little ones too. The fans have been so supportive and fun, so this would be a good time to thank them, because if it wasn’t for them there would be no touring, so thank you. We look forward to seeing them all again in 2016.

WHATS ARE SOME OF YOUR FAVORITE PLACES TO PLAY?

PHIL LEWIS: It really doesn’t matter the place so much, just as long as the show is good and everyone enjoys it. We’ve been everywhere and of course some of the bigger, nicer, more exotic cities are always fun, but at this point we can make a party happen anywhere.

WHAT INFLUENCES DO YOU HAVE? KENNY KWEENS: We are all influenced by different music and it ranges from like Metallica to Bowie, The Stones to AC/DC, The Pretenders to Motörhead, Deep Purple to Rob Zombie… I even like stuff like Adele, Florence and the Machine and Norah Jones.. the list goes on and on…

TELL US ABOUT THE NEW ALBUM?

PHIL LEWIS: Well it’s going to be an EP, because most artists aren’t really making many full records anymore, some are, but some are putting out a song at a time. We thought it would be better to do something kinda in the middle.

ANY INTERESTING STORIES WHEN WRITING IT?

PHIL LEWIS: The stories are in the songs, so you will have to get the record to hear them.

WHERE DO YOU GET YOUR CLOTHES FROM?

KENNY KWEENS: Anywhere and everywhere. We travel around a lot so we get to shop the world, but we do find a lot of it right here in Los Angeles. We have things made for us by different designers too. Some of our favorites are Jungle Tribe, Munir Khamker, Tod Waters (Junker), Cody Varona (Forgotten Saints) and J&T Creations.

WHO STYLES THE BAND?

KENNY KWEENS: I would like to (laughs) but we have our own style, so we do it ourselves.

WHAT’S YOUR PLANS FOR 2016?

PHIL LEWIS: To release the new music, to tour the world and to deliver the goods each and every night of what has built this band from the beginning, and that is high octane unapologetic rock n r oll.

ANY ADVICE TO NEW MUSICIANS?

PHIL LEWIS: Get a real job. (laughs) Seriously it is so hard to break in to the music industry, because it is a dying art, but you gotta give it all you’ve got, believe in yourself and go for it. Kenny Kweens: Anything can happen. Shoot for the moon and reach for the stars.

Read next: Red Carpet & Events Hub: Every Major Ceremony, Gala & Award Show

Eva Longoria’s Wedding

Eva Longoria's Wedding

Eva Longoria wed third husband Jose Antonio “Pepe” Baston Saturday in Valle de Bravo, Mexico, located on the shore of Lake Avándaro. The two tied the knot in front of close family and friends, including fellow celebs. Wearing a sleeveless eggshell white sheath wedding gown, the bride grins from ear to ear in new photos several of the stars shared on Instagram.

Victoria Beckham, who designed her dress, according to Hola! USA, posted on her Instagram page a pic of the two hugging. Victoria wore a strapless, tea-length black dress with a sweetheart neckline—as well as her signature neutral expression. The Spice Girls singer and fashion designer did, however, gush over her pal in an emotional post.

“Congratulations @evalongoria,” she wrote. “The smartest, most beautiful woman I have ever met. I feel honored to call you my friend X Such a wonderful day filled with Love X We love Pepe so much!!! @davidbeckham #blessed #toomuchtequilla #omgmyfeethurt #inlovewithmexico.

 

Victoria’s Secret Removes Swimwear

Victoria's Secret Removes Swimwear

Victoria’s Secret’s parent company, L Brands, announced big changes on Thursday. The Ohio-based retailer company confirmed that it has tapped former Spanx CEO and Nike executive Jan Singer to lead Victoria’s Secret after longtime CEO Sharen Turney left abruptly in February. Singer will report to L Brands CEO Les Wexner when she starts in September this year.L Brands also announced that it has hired former Coach Inc. executive Greg Unis to run the Victoria’s Secret Beauty business.

Bigger news for shoppers: The company confirmed that it is dropping the Victoria Secret’s swimwear category and catalog amid broad organizational restructuring. The news comes on the heels of an announcement last month that the company was planning massive changes at Victoria’s Secret, including scrapping its famous catalog, cutting jobs and paring merchandise. “We’re making these changes proactively, from a position of strength and following a record fourth quarter and 2015 for the brand,” Stuart Burgdoerfer, the company’s finance chief, said on a conference call Thursday. On Wednesday, the company reported a 39% drop in quarterly profit and lowered its profit outlook for the year.

According to a report from the Wall Street Journal, in addition to cutting swimwear, the company is also cutting down on an array of apparel. Taken together, the apparel and swimwear that Victoria’s Secret is dropping accounted for about $525 million in revenue last year. Management said roughly two-thirds of the merchandise cuts can be attributed to the swimwear and that the rest are from shoe and apparel categories offered only online.

Moreover, as part of an effort to streamline operations, the company plans to offer the same merchandise on its website as it does in stores. And in case that’s not enough, L Brands plans to explore loyalty promotions instead of using catalogs and mailed coupons. “In our collective judgment, the right thing to do for this business is to have smarter ideas about driving traffic versus getting a free panty and $10 off a bra,” Mr. Burgdoerfer said.

New Fashion Museum in Florence

New Fashion Museum in Florence

Following in the footsteps of London, New York, Paris and many other cities throughout the world, Italy, in particular the city of Florence, one of Italy’s cradles of high fashion and home to a thriving manufacturing district, will finally have its own veritable fashion museum. In fact, it is as a result of this void, as highlighted by Eike Schmidt, the newly appointed director of the Uffizi Gallery (the most visited Italian museum with 1 million 971 thousand visitors in 2015), to Italian newspaper Corriere della Sera that a new triennial program of contemporary fashion exhibitions was founded in Florence involving the transformation of the Costume Gallery in Palazzo Pitti into a proper fashion museum. The news was announced during the presentation of the 90th edition of Pitti Uomo and was a product of the agreement between the Uffizi, Centro di Firenze per la Moda Italiana (The Florence Center for Italian Fashion), and Pitti Immagine.

The collaboration, which is expected to bring Florence and therefore Italy to the center of the international museum scene in the style niche, will officially start on June 14th with the inauguration of the Karl Lagerfeld photography exhibit—Visions of Fashion—at Palazzo Pitti. This represents a strong move, the effect of which was sought after by the Minister of Cultural Heritage, Dario Franceschini, and which aims to open up Italy’s museum tradition to topics like fashion.

The first step towards the establishment of the structure will be to begin within the year the outfitting of the first new climatized storage space within Palazzo Pitti. It is a fundamental development, underlined Schmidt, because only by providing storage spaces that guarantee the perfect conservation of the articles of clothing will major fashion Houses consider entrusting the museum with garments that have gone down in fashion history.

Among the aims of the new Florence Museum of Fashion, besides gathering and showcasing Italian fashion heritage and organizing two major exhibitions a year, is the goal of opening the doors for young designers and researchers interested in studying the clothes that made fashion history rather than those that are only well known because they were worn or owned by nobility or stars.

Fortunately the outfitting for the new Museum will not start from scratch. In fact, the museum will make use of the extensive work already done in the Costume Gallery in Palazzo Pitti that collects costumes and historic garments presented in chronological order, from the early 17th century to the early 20th century and some pieces from the 1960s and 70s, but unfortunately nothing from contemporary fashion.

VIA GOOGLE NEWS – Nathania Zevi

Nicky Hilton Baby Shower in Los Angeles

Nicky Hilton Baby Shower in Los Angeles

Mom to be Nicky Hilton celebrated her baby shower with family and friends at the Hotel Bel Air in Los Angeles, California on Friday May 13.

Joined by her parents Kathy and Richard Hilton – and her famous sister and @runway cover girl Paris Hilton, the socialite 32, wowed in a white summery off-the-shoulder dress with lace detail by label Self-Portrait.

Guests included Kyle Richards and her daughters, Bijou Philipps, La Toya Jackson, Donna Katz Basso and Christina Hinds.

In honor of her baby girl on-the-way, decorations included a bouquet of pink balloons, and the gift table had a sweet image of Nicky when she was a little girl.

The beautiful cake followed the pink and white theme with a sign that read, “Congratulations Nicky and James.”

On Thursday, we spotted the pregnant heiress lunching with friends in Beverly Hills.

The baby girl will be the first child for Nicky and her husband, British banker James Rothschild.

The couple were wed at Kensington Palace in London in July 2015.

The Hilton family’s fashion visibility also connects to RUNWAY’s archival Paris Hilton interview and fashion feature, documenting her style, fragrance, modeling and DJ era.

Cannes Film Festival 2016 Red Carpet

Cannes Film Festival 2016 Red Carpet

Radio Disney Music Awards 2016 Winners: The Complete List

Radio Disney Music Awards 2016 Winners: The Complete List

Kelsea Ballerini Radio Disney Music Awards show
Disney Channel/Image Group LA

Radio Disney Music Awards :
THE COMPLETE LIST

Best Music Group: Fifth Harmony
Best Anthem: Sabrina Carpenter, “Eyes Wide Open”
Best Song That Makes You Smile: Meghan Trainor, “Better When I’m Dancing”
Best Crush Song: One Direction, “Perfect”
Artist With the Best Style: Becky G
Best Song to Lip Sync To: Justin Bieber, “What Do You Mean”
Best Song of the Year: Taylor Swift, “Bad Blood”
Breakout Artist of the Year: Tori Kelly
Best Female Artist: Selena Gomez
Favorite Country Song: Maddie & Tae, “Fly”
Favorite Country Artist: Maddie & Tae
Hero Award: Gwen Stefani
Best New Artist: Kelsea Ballerini
Fiercest Fans: Fifth Harmony
Best Song to Dance To: Ariana Grande, “Focus”
Radio Disney’s Most Talked About Artist: Taylor Swift
Best Male Artist: Ed Sheeran
Best Breakup Song: Taylor Swift, “Bad Blood”

BEST PARIS RUNWAY SHOWS EVER

BEST PARIS RUNWAY SHOWS EVER

Each fashion season brings its fair share of dramatic moments on the catwalk. And although Paris Fashion Weekis long gone, now is as good a time as any to reflect on the fashion past. We went back to our memory banks to come up with the list before you, which marks some of the most iconic runways of all time. There was much debate, and many worthy collections didn’t make the cut, but we think the final ranking demonstrates the best moments and the most unexpected collections. Enjoy!

 

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1973: The Beginning Of Everything

In the now-legendary catwalk fash-off of 1973, it was the kings of French chic (Yves Saint Laurent, Christian Dior, Hubert de Givenchy et al) versus the new names from New York (Oscar de la Renta, Halston and Anne Klein). At stake? The designers’ pride, but also a joint goal to raise money to restore the palace to its former glory.

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1992: Madonna Goes Topless For Jean Paul Gaultier

Jean Paul Gaultier created Madonna’s infamous ‘cone bra’ for her Blonde Ambition world tour in 1990. So, where do you go from there? Well, Madge ditched the bra and proudly walked au natural down Gaultier’s runway in 1992.

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2010: Horses At Hermès

Jean Paul Gaultier spent seven years at the helm of Hermès and so, to celebrate his departure, he staged a stampede. Leather capes, equestrian boots and hats from the Seville riding school formed the look and the show was set in an authentic riding arena, complete with chandeliers. Now that’s what we call an exit.

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2013: Marc Jacobs’ Louis Vuitton Swansong

There wasn’t a dry eye in the house when Marc Jacobs bid au revoir to Louis Vuitton back in 2013, 16 years after he took to the helm. To ‘celebrate’ he re-purposed parts from his archive of spectacular sets, but painted them all black to match his sombre showgirl collection.

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2014: Supermarket Chic At Chanel

Never one to do things by halves, Karl Lagerfeld turned his catwalk into an actual supermarket for Chanel’s AW14 show. This time around Karl Lagerfeld turned the mundane, everyday errand into an epic fashion show this morning at the Grand Palais, where he staged an entire supermarket called “Chanel Shopping Center”.

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2015: Karl Lagerfeld’s New Look For Chanel: Fashion Manifesto

For the Chanel catwalk show, the Grand Palais was transformed – elaborately (an adjective almost universally applicable to Lagerfeld’s actions) – into a re-creation of a Paris boulevard. At ground level, the scene was set for another typical aspect of French streetlife, the manifestation. In place of Chanel’s typically lavish seating were rows of benches divided by stainless steel guard rails. One of the placards on the catwalk, however, was painted in support of He For She, Emma Watson’s campaign for men and women to understand and support the principles of gender equality.

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2016: In Serene Garden, Lagerfeld Fetes Nature For Chanel

Known for his extravagant runway settings, designer Karl Lagerfeld led fashionistas into a serene garden at the Chanel haute couture catwalk show in Paris. The designer sent models out of a wooden house down a garden path across a neat green lawn. Lagerfeld’s nature theme was evident in the embroidery on dresses, including colorful flowers and wooden birds as well as in the shoes: rounded cork wedges.

Read next: Fashion Weeks Hub: The Complete Global Calendar & Coverage Guide