SUMMER TRENDS Around the World 2016

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Article Summary: Summer trends around the world in 2016 reveal how fashion is interpreted across cultures as the season's most exciting global style stories emerge.


 

SUMMER TRENDS Around the World 2016

Blue eyeshadow

 

Before you fob this one off as far too 80s to make a return, check out the painterly cobalt lids at Missoni. Eyelids accented with shades of blue was perhaps the biggest beauty trend of the season. We watched Lucia Pieroni paint model’s middle lashes with MAC Chromocake in Cyan at Mary Katrantzou, Lucia Pica blend a wash of sea-blue in a doe-eyed shape over model’s lids at Roksanada Illincic and Tom Pecheux transform models at Chanel into superheroes with a mask of blue across the eyes. Any shade goes, so work with your skintone – think baby blues for lighter skin, turquoise for medium skin and cobalt blue for darker skin.
Rope ponytail

 

No longer just our gym go-to, the classic ponytail has been elevated by a simple twist. Seen at Public School, JW Anderson and Sportmax this hairstyle looks intricate in detail, but it’s simple in practice. It’s also the perfect hairstyle for summer, especially if you suffer from frizzy humidity hair. Simply split your ponytail in two, twist from the centre outwards, then wrap around each other.

Larger than life lashes

 

If you sometimes worry your mascara looks clumpy, don’t. This season, you’re bang on trend. At Marni lashes were larger than life in the form of spidery extensions, while at Marc Jacobs, models were made to look like they had been out all night. The trend was taken even further at Jeremy Scott and DAKS where lashes were literally drawn on with eyeliner for an almost comic book effect.

Whimsy hair accessories

 

Hair accessories have always been around, but this season sees a play on whimsical notions: think A Midsummer Night’s Dream.

At Rodarte, antique gold brooches were placed in model’s hair haphazardly to create a blithe look, while at Dolce and Gabbana, head scarves and flower halos were alternated throughout the show. The girlier, the better.

Runway Magazine Editorial Team
Runway Magazine Editorial Teamhttps://runwaylive.com
Freelance articles written by the editors of Runway Magazine. With over 200 years of combined experience covering luxury fashion, beauty, high-end lifestyle, and pop culture, our team delivers authoritative, insightful commentary on the trends shaping 2026. Every piece is crafted by seasoned fashion and lifestyle editors who prioritize depth, cultural context, and forward-looking analysis.

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