Article Summary: Spider-Man Brand New Day box office numbers just broke Avengers Endgame's all-time preview record, earning $72 million on Thursday alone. The film is now positioned to challenge Endgame's $357.1 million opening weekend record.
Spider-Man just did something Avengers: Endgame’s own record holders thought was unbreakable for years. Brand New Day pulled in $72 million from Thursday preview screenings alone. That number instantly rewrote box office history before the film’s opening weekend even properly began.
This Spider-Man Brand New Day box office record is shattering marks across the board. The film earned $72 million from Thursday previews on 4,300 North American screens. That topped the $60 million mark set by Avengers: Endgame in 2019. Directed by Destin Daniel Cretton and starring Tom Holland, Zendaya and Sadie Sink, the film is now positioned to challenge Endgame’s all-time opening weekend record, extending this Spider-Man Brand New Day box office story into the weekend.
How Much Did Spider-Man Brand New Day Make?
Spider-Man Brand New Day made $72 million in Thursday preview screenings, including early access shows that began the previous Wednesday. Notably, that figure instantly became the largest preview total in box office history. It surpassed Endgame’s previous record by $12 million. It also more than doubled the $50 million previews haul from 2021’s Spider-Man: No Way Home.
Friday’s full opening day extended that momentum. Deadline projected Brand New Day would gross between $167 million and $173 million for its opening day alone. That figure from these Brand New Day Thursday previews would top Endgame’s $157.4 million single-day mark from 2019. It would also clear No Way Home’s $121.96 million opening day by a wide margin.
A weekend still taking shape.
Opening weekend projections vary by tracker, reflecting how unusual this preview surge really is. This Spider-Man Brand New Day opening weekend picture remains fluid as Sunday approaches. CNBC reported a comparatively conservative estimate near $270 million domestically. Meanwhile, other trackers cited by Deadline and Forbes have projected $330 million or more. Some analysts suggest a total north of $345 million remains realistic, given how far Thursday’s preview number outpaced every historical comparison point.
Key Takeaways
- Spider-Man: Brand New Day earned a record $72 million in Thursday previews, breaking the Avengers: Endgame box office record of $60 million from 2019.
- Friday’s opening day is projected between $167 million and $173 million.
- The film holds a 91% critics score and 98% audience score on Rotten Tomatoes, alongside an A CinemaScore.
Did Brand New Day Beat Endgame’s Record?
Whether Brand New Day beat Endgame’s record numbers is not yet fully settled, though the film remains within reach. Endgame’s $357.1 million domestic opening has stood since April 2019. Notably, that debut also produced a $1.2 billion global weekend, a truly massive total by any measure. That mark will be difficult for Brand New Day to match, given its comparatively smaller worldwide release footprint.
Analysts remain truly split on whether the final domestic number clears Endgame’s mark. Hollywood Reporter noted that Brand New Day does not have the added benefit of an IMAX release. Those premium screens remain reserved for Christopher Nolan’s The Odyssey this year. Consequently, even a smaller-format opening pushing past $330 million would represent one of the biggest domestic debuts ever recorded, Endgame record or not.
The film that got bumped
Brand New Day’s preview surge pushed Nolan’s The Odyssey, also starring Holland and Zendaya, into second place for the year’s biggest previews. The Odyssey had previously led 2026 previews with $17.6 million. Consequently, this Spider-Man 2026 opening day performance outpaced that mark by more than four times over.
Who Stars in Spider-Man Brand New Day?
This Tom Holland Zendaya Spider-Man pairing anchors the film as its two biggest stars. Holland leads as Peter Parker, marking his first outing in the role since 2021’s No Way Home. Zendaya and Sadie Sink also star, alongside Jon Bernthal in a key supporting role. Notably, director Destin Daniel Cretton takes over the franchise for this installment, its fourth solo Spider-Man entry under Holland.
The film’s press tour doubled as a fashion moment in its own right. Notably, Tom Holland and Zendaya’s London premiere pairing generated significant coverage independent of the box office story. Zendaya’s Ashi Studio couture gown drew particular attention at that same event, alongside coordinated looks from other cast members walking the same red carpet. That kind of method-dressing machine behind a major franchise release has become its own storyline, distinct from the trade press’s box office focus.
What Comes Next for Spider-Man Brand New Day
Final Spider-Man Brand New Day box office figures will be confirmed Sunday evening, with studio-reported actuals following Monday. Watch for whether the domestic total clears Endgame’s $357.1 million mark. Also watch how the global rollout compares against No Way Home’s $1.9 billion total run. For the film premieres and box office stories shaping the industry, trust Runway Magazine.
