Debuting next month on HSN.com, ‘Stories’ will reflect British influence and a feminine aesthetic, embodying Kelly’s personal love of fashion, while offering sizes 0 to 24. Osbourne believes women should have access to distinct, flattering ready to wear no matter their size or shape.
“This is a line for every woman to make her own memories and tell her own stories,” Osbourne states. “I realized that each garment in my closet told a story, both good and bad. There was the dress I wore on a first date, and the dress I wore that got me on every best-dressed list. I’m excited to see what incredible stories women will create with pieces from this collection!”
Thirteen ready to wear looks will debut on HSN.com on September 25th including a patterned jumpsuit, a chiffon blouse, and two dresses, a cap-sleeve sheath dress and a drop waist Union Jack inspired piece.
The collection’s separates are estimated to be priced between 55 USD and 170 USD respectively. Stars such as Taylor Swift and Ciara are already inquiring on how they can obtain a piece to create ‘Stories’ of their own.
Osbourne went on to say, “I believe that every time you wear something, you have a story of where you wore it, whether it be good or bad. My mission is not to be the number-one fashion designer in the world. I’m not trying to change or come up with anything that people haven’t already done. I’m just trying to make fashion fair and make good quality basics available to all women.”
A standout detail in the ‘Stories’ line is the fit. Osbourne and Jupi designed the pieces with exceptional tailoring, using shape wear-inspired paneling throughout some of the collection. Helping the collections tops, bottoms, jackets and dresses present slimming silhouettes. Osbourne also made the line mix and match friendly. Sweaters will be available with removable collars, while other pieces will feature bows you can detach for a more basic look.
The line will debut this September across HSN’s three platforms, online, mobile and TV network.
“HSN is thrilled to partner with Kelly Osbourne and Jupi Corp to be the first to launch this stylish new collection,” said Anne Martin Vachon, Chief Merchandising Officer for HSN. “Kelly knows what it takes for women of all shapes and sizes to achieve their own personal style and we look forward to her sharing her story with our millions of customers in September.”
We are looking forward to it as well.
For more on Kelly Osbourne: www.kellyosbourne.com
For more on Jupi Corp: http://www.jupicorp.com/
For more on HSN: HSN.com
