Summer Helene – Executive Producer
Interview by Jennifer Gibbs
Who are you and what do you do?
My name is Summer Helene, and I can make you famous! I’ve gone from wearing wings and high heels as a Victoria’s Secret model to wielding a magic wand and making the impossible, possible. I realized I was better at helping others shine than sticking to a script myself.
What inspired your shift from modeling to behind-the-camera work?
It turns out I hate the spotlight, I wanted to be an actress, but don’t like being touched or talked to, and can’t pretend to like people I don’t—classic Australian traits. I’m good at making money and prefer working behind the scenes.
How do you identify individuals or projects with the potential
for fame?
It takes a mix of psychology and extreme violence- at least in MMA! I look for authenticity, a unique spark, and the ability to resonate with audiences. It’s about finding the perfect blend of personality, talent, and story.
What’s your process for discovering and nurturing talents?
I don’t nurture; I provide opportunities. My process involves listening and observing potential stars to see how they connect with others. If they have talent, I give them a platform to develop it @GodBrandIt.
How have your decisions shaped famous careers?
I create stars; you either have what it takes or you don’t. I provide a path and help those who take it – I will never give a platform to somebody that doesn’t earn it.
What advice do you give aspiring talents for standing out?
Be genuine and embrace what makes you unique. In a world full of imitations, originality is your greatest asset. Stay true to yourself, and let your personality shine. Professionalism and perseverance are key to making a lasting impression.
How do you balance intuition with industry trends?
I rely heavily on intuition but also stay informed about industry trends. It’s about balancing timeless appeal with current relevance, ensuring that projects connect with audiences today and in the future. My team is my weapon and I am smart enough to listen to those smarter than me.
How do you assess the global potential of talents?
Global potential hinges on universal appeal and relatability. I look for stories and personalities that can transcend cultural boundaries. Success globally often comes from connecting with people on a fundamental, human level—and a good social media following doesn’t hurt!
How do you support talents’ long-term growth? I don’t encourage; I inform. I provide them with the tools to diversify and explore new opportunities. It’s up to them to take those opportunities and stay adaptable for long-term success. What strategic advice do you offer talents for staying relevant? Leverage social media and relationships. It’s straightforward but essential for maintaining relevance.
What milestones do you prioritize for long-term impact?
I prioritize financial achievement and encourage talent to build a legacy. This not only enhances their brand but also contributes positively to the industry.
How has shaping careers inflfluenced your perspective?
Entertainment can change the world. Celebrity is power. It’s about more than just creating stars; it’s about shaping narratives and influencing culture, for better or worse. Nobody has ever accused me of being warm, but I foster children and I would prefer for the world not end in a nuclear holocaust for them, so I try to be very selective about the people I give power to.
Who do you most admire?
Dolly Parton- if you know anything about her, her life, upbringing, flare for fashion and the quiet dignity in how she dealt with criticism, you know what makes her worth admiring.
What are you working on now?
I’m currently working with BBC, ESPN, pitching Hallmark, Lifetime- You name it, I work there! Along with more than a dozen reality shows, including “Queen of Temecula” starring Brandie Newman (she is in this issue too) It’s like watching a glamorous train wreck – you can’t look away. My girl Elley Ringo is in this magazine, we are working with her and of course I have Hades and Persephone (Receiver of Many), an Amazon best seller we are adapting for television! I have shows about cage fighting- if it’s entertaining, I have it… The truth is I love each project, every show brings something unique, whether it’s a hard-hitting documentary or an entertaining sports narrative. Listen in to Behind The Scenes (@tuneinbts) with Summer Helene and @BearFiorda for a real time look at Hollywood and what it takes to make it or break it.
PHOTOGRAPHER: TIM VECHIK
MODELS: SUMMER HELENE AND BEAR FIORDA
JEWELRY: MATTHEW MORRIS FINE JEWELRY
CROWN/HALO: MARIANNA HARUTUNIAN
HAIR/MAKE UP: ROXY GARVAN
STYLIST: JULIA PERRY
PRODUCER: YANA KOVAS
